There’s more potential in your business. Let’s find it.
​Private strategic business coaching for ambitious women running established B2B service businesses.
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You’ve built a successful business.
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You’re bloody good at what you do. You have clients, experience, a reputation and a business that works.
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But you also know there’s more in it.
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More potential. More opportunity. More profit. More impact.
The question is: how do you unlock it without simply creating more work for yourself?
You don't need more business advice...
You need to know what will actually move your business forward.
Maybe growth has become too dependent on referrals.
Perhaps revenue is more unpredictable than you’d like, or you’re doing plenty of marketing but not enough of it is translating into new business.
Maybe you’ve outgrown some of your services, pricing or positioning.
You can see opportunities everywhere but you’re not sure which ones deserve your attention.
Or perhaps the business is growing, but too much still relies on you.
And underneath all of that is something I hear from successful female founders again and again:
You’re the person everyone else comes to for answers. But who do you go to?
Someone who can step back from the noise, look at the whole picture and help you see what you can’t always see when you’re in the middle of it.
That's where I come in.
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Introducing MORE
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MORE is my private strategic coaching programme for women running established B2B service businesses who know there is more potential in their business — and are ready to unlock it.
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This isn’t generic business coaching.
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And I'm not going to hand you somebody else's formula and tell you to follow it.
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We look properly at you and your business.
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Where you want to go. What's working. What's getting in the way.
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Where the opportunities are.
Where you're leaving money on the table.
And what actually needs to change to build a more profitable, predictable business that works for the life you want to lead.
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Because after 25+ years in business and 18 years building and running my own agency, one thing I know for certain is that there is no single blueprint for growth.
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Your strategy has to fit your business and it has to fit you.
The business AND the woman behind it
This is one of the things that makes my approach different.
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We don't pretend that you and the business exist independently of one another.
They don't.
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Your confidence affects the decisions you make.
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Your relationship with sales affects your pipeline.
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Your ambition affects the business you're building.
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Your capacity affects the speed at which you can grow.
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Your ability to let go affects your team.
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And the things you avoid, tolerate, overthink or keep putting off can have a very real commercial impact.
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So yes, we might spend one session looking at your proposition, pricing, pipeline or growth strategy.
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And the next conversation might be about a decision you've been circling for three weeks, a confidence wobble, a difficult team situation or the fact that you've accidentally built yourself a business you don't particularly want to run.
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Most often, it's both.
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That's why MORE works on the business and the woman leading it.
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What could MORE help you unlock?
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Depending on your business and where you want to go, our work together might include:
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Creating a clear strategy for your next stage of growth
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Building a more proactive, predictable pipeline instead of relying heavily on referrals
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Identifying where you're leaving money and opportunity on the table
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Sharpening your positioning and differentiation
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Reviewing your services, proposition and pricing
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Identifying opportunities for recurring or more predictable revenue
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Getting much clearer about who your most profitable ideal clients really are
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Strengthening your sales and marketing approach
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Deciding where to focus your time, money and team
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Navigating growth, delegation and leadership
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Making difficult commercial decisions faster and with greater confidence
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Building a business that can grow without everything continuing to depend on you
There isn't a predetermined curriculum.
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Because I don't know what your business needs until I understand your business.
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That's the point.
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What I bring to the table
25+ years' commercial experience.
18 years building and running my own marketing agency.
Hundreds of women and businesses supported.
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I'm a coach, but I bring much more than coaching to our conversations.
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I'm a strategist.
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I'm commercially minded.
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I spot patterns, gaps and opportunities quickly.
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I'll ask the awkward question. I'll challenge an assumption. I'll tell you when I think you're making something unnecessarily complicated.
And when I see potential you're not exploiting, I'll point at it.
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You won't get endless nodding and a notebook full of questions asking how something makes you feel.
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You'll get someone sitting alongside you who understands what it is actually like to build, grow and lead a business.
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Sometimes I'll coach you towards the answer.
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Sometimes I'll share what I've learned from doing it myself.
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Sometimes we'll get the metaphorical whiteboard out and work the bloody thing out together.
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That's MORE.
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Who MORE is for
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MORE is designed for ambitious women running established B2B service businesses.
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Typically, you've already proved your business works. You're generating meaningful revenue, you have established clients and you may already have a small team or be beginning to build one.
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You're not looking for help starting a business.
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You're looking at the business you've already built and thinking:
I know there's more here.
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You want to grow.
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You want the business to become more profitable and predictable.
You want someone commercially experienced to challenge your thinking and help you see opportunities you may be too close to see yourself.
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And you want the freedom to talk about the stuff behind the business too, because being the person in charge can be brilliant, but it can also be bloody lonely.
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What happens when we work together?
MORE is deliberately personal.
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I work with a small number of women at any one time because I want to know you, your business, your ambitions and what's happening between our conversations.
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We'll create space to step out of the day-to-day, look at the bigger picture and make decisions.
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You'll have strategic challenge, practical commercial input, accountability and a trusted sounding board when you need one.
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The aim isn't to make you dependent on me.
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It's to help you become clearer about where you're going, more confident about the decisions you're making and far more intentional about how you're growing the business.
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Less noise. Less second-guessing. More clarity. More action. More of the right growth.
Ready for MORE? Let's talk...
Book a complimentary 1:1 call with me and let's explore what's next for you and your business.
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We'll chat about where you are now, where you'd love to get to, what's potentially holding you back and how I might be able to help you unlock that next level of growth.
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No pressure. No obligation. No awkward sales pitch.
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It's simply an opportunity for us to get to know each other, explore what's possible and see whether working together feels like the right fit.
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And if I don't think I'm the right person to help you, I'll happily point you in the direction of someone who might be.
Our Clients Say
"I can't recommend Natalie enough. We began working together in June 2023 and the support and guidance I have had has been invaluable.
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She provide's me with ideas and different approaches that I am so grateful for.
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As a business we are in growth mode and I can already see the value she is bringing to me and my business. She provides me with praise and reassurance, which as a business owner you don't get from others.
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Anyone wanting to grow their business, please speak to Natalie, honestly you won't regret it."
Gemma Baxter, CEO, Hive HR Solutions